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The Content Trap
There's more content than ever. But very few brands are clearly owning the performance story.
All hype:
All specs:
looks cool, says nothing.
says everything but feels like nothing.
Neither
sells the
edge.
Result: the audience can’t tell why you’re different.
The cost: when the edge isn’t instantly clear, you pay for it in wasted media, slower conversion, and pressure to discount.
Why Greater Than?
Emmy Award-winning architects of the visual language behind one of the most successful series in TV history: Sport Science.
We’re built to do one thing exceptionally well: translate complex engineering into story people instantly understand.
What sets us apart:
Scientific narrative mastery: we turn complex principles into simple, visual proof.
Proof-first storytelling: we convert features into an on-screen advantage (not a list of specs).
Campaign-grade visual system: every frame feels related, intentional, and built to ship.
Partner-led execution: creative direction and final standards are led by Zach + Jason.
Speed with taste: fast turn without looking fast.
Price Packages
Tier 1: Greater Than Remix — $30K–$50K
Client footage + campaign-ready elevation
Graphic overlay system (titles/callouts/light motion)
Versions locked at kickoff
Tier 2: Greater Than Hero Film — $80K–$120K
1× :30 hero + 2× cutdowns (:15, :06)
Advanced motion/graphics • Selective 3D/CG as scoped
Versions locked at kickoff
Tier 3: Proof Lab — Starting at $190K
Multi-asset system (hero + proof modules or mini-season)
Unified visual language built for consistent drops
Typical total: 6–15 assets depending on versions
Post only = you provide footage. If you want us to shoot, we’ll scope production separately.
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