The Flannel worked with the Washington Capitals to create a fully refreshed brand kit for the 2021-22 season, working with the media and marketing teams to craft the brand guidelines for all print and digital assets throughout the year for both the primary “Core” and “Alternate” jerseys.

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Additionally, The Flannel team created two full in-arena entertainment packages for both the Core and Alternate looks, which included headshots, matchups, logo loop, and crowd prompts for both in-arena and for use on social media.